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The American Royal

The American Royal is 8 weeks of

livestock shows
equine shows

The World Series of Barbeque

at the Kansas Speedway in Missouri.

It has been held every year for 122 years.

Ask: The festival has a long and proud heritage, but the logo hasn’t exactly kept up with the times.

Some of the fat was trimmed to create a more responsive design that could be used for both print and digital formats.

The design direction involved developing both a modern and modular look to carry forward into the future across all media.