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The American Royal
The American Royal
is 8 weeks of
rodeos
livestock shows
equine shows
&
The World Series of Barbeque
at the Kansas Speedway in Missouri.
It has been held every year for 122 years.
Ask
: The festival has a long and proud heritage, but the logo hasn’t exactly kept up with the times.
Some of the fat was trimmed to create a more responsive design that could be used for both print and digital formats.
The design direction involved developing both a modern and
modular
look to carry forward into the future across all media.
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